The cameras can start rolling again in Denmark after Scandinavian Streamer Viaplay signed a temporary deal on Monday with the Producers’ Association and Create Denmark, an umbrella group representing actors, writers, directors and other industry professionals, to support local TV production. series resume.
Viaplay, along with Netflix and Danish TV 2 Play, stopped producing TV fiction across the country weeks ago after they couldn’t agree with local producers and creatives.
It’s about money, of course, especially how the revenue from local series carried on pan-regional or global streaming platforms is shared between those platforms and producers.
Under an agreement signed by the Producers’ Association and Create Denmark that went into effect in January, producers would get a bigger share of the streaming pie. But the streamers claimed the deal would make it too expensive to produce fictional content in Denmark, a small country (population: 6 million) that stands above its weight on the global TV scene, with series like the murder, Secure and Netflix’s The rain.
The companies said the proposed compensation model “impedes commercial and sustainable production of local Danish content in Denmark”.
The fee agreement comes on the heels of the new Danish streaming tax of 6 percent, which online platforms say will further limit investment in local content in the territory.
Viaplay’s content director, Filippa Wallestam, called Monday’s temporary deal “an important first step” towards a final deal, but noted that there are “other challenges in the Danish media market” that need to be addressed before the company can make a final deal. sign and normally resume operations in the area. Viaplay has not disclosed which Danish productions it will restart under the temporary agreement. Viaplay, Create Denmark and the Producers’ Association have agreed to meet in the fall to try and secure a permanent deal
“We have realized that [the existing] agreement is not suitable for everyone, so we will renegotiate with each company individually,” said Benjamin Boe Rasmussen, a representative of Create Denmark, in an interview with Swedish Radio Kulturnytt on Monday.
Netflix and TV2 Play have still not resumed production in Denmark.