Party impresario and hospitality professional Jeffrey Best of Best Events – who hosted Britney Spears’ wedding and Sean Combs’ BET Awards afterparty – opens his first restaurant in Beverly Hills. Due to debut in late July, the site will occupy a partially hidden space below street level on Rodeo Drive.
Aptly named The Hideaway, Best’s new offering counts nightlife veteran Sylvain Bitton (Warwick) as co-owner and actors Ryan Phillippe and Evan Ross as investors — a nod to the entertainment industry’s likely presence on the elevated Mexican surf-and-peat spot.
Ross says: “My partners and I envisioned a space that could be a home for all our old friends to gather for decades, alongside new friends we have yet to meet. We have created a vibrant restaurant and bar where guests are welcome from lunch to late at night.” Phillippe adds: “Our team has spent years developing this concept and refining every detail.”
Inspired by adolescent road trips with friends to Puerto Nuevo, Baja California, Best . tells THR that he wants to recreate the feel – and taste – of the little seaside food stalls he fondly remembers, which offered handmade tortillas filled with fresh, locally caught fish and other fire-grilled proteins, all dressed with an abundance of salsas.
“It was the epitome of ocean-to-table,” Best says. “My career in the restaurant industry is based on this idea that I have about food or drink… memory of food to me is at the heart of why you go back to a particular restaurant or not. Why do you long for that one thing from that one place because you loved it.”
Best has hired longtime associates Alex Moreno (formerly head chef at Best’s Habana Restaurant in Irvine) and Viet Pham (formerly head chef at Best’s Firefly in Studio City) to lead the menu and tapped Julian Cox (Bestia, Otium) for the cocktail offerings, including a sweet and sour margarita made with blanco and reposado tequila.
A unique feature that The Hideaway promises is the tequila service at the table: guests can push a button that tells the staff to bring more of the tequila of their choice.
According to Best, it’s his “dream to do this kind of restaurant,” with intimate cabanas and a central fireplace on a lavish patio, with design elements reminiscent of Old Hollywood leisure.
And in addition to the fusion of eras at The Hideaway, Best’s newest restaurant also explores different flavor blends. A wasabi guacamole sauce he has named “guacasabi” is an experiment in “cross-pollinating different things to add to the protein.”
This story first appeared in the July 15 issue of The Hollywood Reporter magazine. Click here to subscribe.