The Green Carpet Fashion Awards are coming to LA for Oscar Week.
The stylish awards event, previously held in Milan, will be held in Los Angeles on March 8, celebrating environmental and social sustainability in the fashion and entertainment industries. The evening will be co-chaired by a five star cast: Cate Blanchett, Viola Davis, Simu Liu, designer and director Tom Ford and model Quannah Chasinghorse, who will headline the evening.
“Fashion can and should be a lifeline,” Livia Firth, the power behind the Green Carpet Awards and the founder of sustainability consultancy Eco-Age, said in a statement. “Sustainability solutions are intersectional solutions, and we all need to come together and build strong paths that put human and environmental justice at the center. The GCFA will demonstrate just that: the level of commitment and focus we all need to mirror, bringing together two powerful, interconnected industries to step up for collective transformation.
Eco-lawyer Firth founded the Green Carpet Challenge in 2010 — in which celebrities make sustainable choices on the red carpet — and launched the Green Carpet Awards in 2017. Late last year, Firth and Eco-Age also debuted the GCC style manuala guide for celebrities and fashion stylists on ways to be environmentally friendly and inspire fans to make conscious choices too.
In 2012, Davis competed in the Green Carpet Challenge in a Giorgio Armani dress made from recycled soda cans, and Blanchett is a standard bearer of the rewear movement, opting to wear previously donned dresses on red carpets rather than newly made outfits. Ford’s sustainability efforts include its Tom Ford Ocean Plastic watch.
Firth of the upcoming awards event added: “This is not a celebration of an industry with the power to distract. Rather, it is the recognition of an industry that must harness its power for people and the planet. Fashion is a full-spectrum industry, touching billions of lives around the world and dependent on a healthy biosphere. We need to use that reach and power to drive purposeful change.”
Set and production designer Stefan Beckman will be the creative director of the awards, which also boast a board that includes agency pioneer Bethann Hardison, model Amber Valletta, designer Christopher Bevans and Fashion sustainability editor Tonne Goodman. Partners and supporters of the Green Carpet Fashion Awards include L’Oréal, Farfetch, Candiani Denim and the 1 Hotel West Hollywood.