Peacock debuted in the Nielsen streaming rankings with the opening of Halloween ends. Ryan Murphy’s The viewer opened at number 1 on the map, and The Lord of the Rings: The Rings of Power got a bump in the week of the season finale.
Halloween ends, the 13th in the long-running franchise, was the best feature film — and the eighth most-watched title overall — for the week of October 10-16. It had 717 million minutes of watch time in the three days after its October 14 release at Peacock’s premium tiers. It’s the first title from the NBCUniversal streaming service (which is significantly smaller in the United States than Netflix, HBO Max, and Amazon’s Prime Video) to top Nielsen’s rankings.
The viewer accumulated 2.36 billion minutes of viewing minutes after its October 13 debut, launching a new Murphy-produced series (Monster: The Jeffrey Dahmer Story) after three weeks from first place. Netflix renewed the thriller for a second season on Monday. Sample slipped to third among the original series with 1.11 billion minutes.
Between the two Murphy shows was The rings of power, which grew 15 percent in the week of the season finale to 1.14 billion watch minutes. The show ended its seven-week run with 7.52 billion views, making it Prime Video’s top US series since the advent of Nielsen’s streaming charts.
One week before the season finale, House of the Dragon increased to 960 million minutes on HBO Max, from 921 million a week earlier. (Streaming figures do not include showing on HBO’s cable channels.)
Nielsen’s streaming ratings are for viewing on TV sets only and not for minutes viewed on computers or mobile devices. The ratings only measure the American audience, not those in other countries. The top streaming titles for October 10-16 are listed below.
General
1. The viewer (Netflix), 2.36 billion minutes viewed
2. The Lord of the Rings: The Rings of Power (Prime Video), 1.14 Billion
3. Dahmer – Monster: The Jeffrey Dahmer Story (Netflix), 1.11 billion
4. House of the Dragon (HBO Max), 960 million
5. The blacklist (Netflix), 906 million
6. The Midnight Club (Netflix), 867 million
7. coconut melon (Netflix), 718 million
8. Halloween ends (Peacock), 717 million
9. Happiest girl in the world (Netflix), 696 million
10. NCIS (Netflix), 663 million
Original series
1. The viewer2.36 billion minutes
2. The Lord of the Rings: The Rings of Power1.14 billion
3. Dahmer – Monster: The Jeffrey Dahmer Story1.11 billion
4. The Midnight Club867 million
5. She-Hulk: Lawyer (Disney+), 526 million
6. The Great British Baking Show (Netflix), 478 million
7. Andoro (Disney+), 405 million
8. The Handmaid’s Tale (Hulu), 403 million
9. Conversations with a Killer: The Jeffrey Dahmer Tapes (Netflix), 365 million
10. Cobra Kai (Netflix), 342 million
Acquired Series
1. House of the Dragon960 million minutes
2. The blacklist906 million
3. coconut melon723 million
4. NCIS663 million
5. Gilmore Girls (Netflix), 628 million
6. Grey’s Anatomy (Netflix), 569 million
7. the sinner (Netflix), 464 million
8. friends (HBO Max), 450 million
9. bluey (Disney+), 423 million
10. Game of Thrones (HBO Max), 421 million
