Paramount Global is shaking up its global ad and partnership team, with Jo Ann Ross stepping down as the company’s head of ad sales after 30 years with the company.
Ross will shift to a role as chairman of Paramount Advertising, an advisory role where she will “provide her expertise and experience in a strategic advisory role to ensure a smooth transition.”
Paramount has named John Halley its new president of advertising, reporting to CEO Bob Bakish. Halley, who was executive vp and COO of advertising, will now oversee the company’s global TV and streaming advertising business.
“I am very lucky to have made my career in this company,” Ross said in a memo to staff on Tuesday. “It feels like yesterday that I joined CBS. I look back fondly and take stock of how much has changed since then. I was hired to oversee Olympic sales, a rare and exciting achievement for a woman in this industry. And in the past three decades there have been so many developments that have profoundly shaped the industry and inspired me as well.”
“Jo Ann is a true pioneer in our industry who has left an indelible mark on our business,” Bakish added in a memo. “She was the first woman to serve as a broadcast network sales manager and her three decades at the helm of advertising at CBS, then ViacomCBS and now Paramount Global have made her the longest-serving head of sales on broadcast television.”
“John is a proven leader and visionary who has driven innovations in Paramount’s advertising business that have set the pace for the entire industry for years,” he added in the memo. “His in-depth understanding of both the linear and digital businesses, and the underlying forces driving their change, has led to significant improvements in our advertising products and enabled us to deliver better results for our customers. Given the rapid pace of evolution in advertising, he is the right person to drive our leading domestic ad sales organization as we continue to scale the reach and strength of our assets, premium content and capabilities to best serve our partners. ”
More to come.