Balenciaga brand ambassador Kim Kardashian has called out the luxury fashion house for its recent holiday ad campaigns that showed children holding teddy bear bags, dressed in what appeared to be bondage clothes. The campaign has since been removed from all of the brand’s accounts.
“I’ve been quiet for the past few days, not because I wasn’t disgusted and outraged by the recent Balenciaga campaigns, but because I wanted the chance to talk to their team to understand for myself how this could have happened,” the reality star tweeted. Sunday.
She continued: “As a mother of four, I am shocked by the disturbing images. The safety of children must be held in the highest regard and attempts to normalize child abuse of any kind have no place in our society – period.”
Kardashian further explained that she appreciated Balenciaga’s removal from the campaigns and apologies and believes the brand understands “the seriousness of the problem” and will make sure it never happens again.
“As far as my future at Balenciaga is concerned, I am currently re-evaluating my relationship with the brand, based on their willingness to take responsibility for something that should never have happened to begin with – and the actions I expect them to take. take action to protect children,” she concluded.
On Tuesday, the luxury fashion house took down the ad campaigns after pushing back on the photos on social media, which included pictures of the kids with their teddy bear bags.
“We sincerely apologize for any offense our holiday campaign may have caused,” Balenciaga said in a statement on his Instagram account. “Our plush bear bags should not have been with children in this campaign.”
In another statement a few hours later, the brand also targeted a separate campaign that showed “disturbing documents” referring to a Supreme Court case involving child pornography laws, CNN reported that.
“We apologize for displaying disturbing documents in our campaign”, Balenciaga wrote. “We are taking this matter very seriously and are taking legal action against the parties responsible for creating the set and including unapproved items for our Spring 23 campaign photo shoot. We strongly condemn abuse of children in any form. We stand for the safety and well-being of children.”