Netflix is adding five new executives to its ad team as the streamer prepares to launch its ad-supported subscription tier on Nov. 3, a company spokesperson confirmed. The Hollywood Reporter.
Beginning Nov. 14, the ad team — led by Jeremi Gorman, Netflix’s president of global advertising — will include executives from Amazon, YouTube and TikTok, as well as additional poachers from Snap. Julie DeTraglia, most recently the global head of sports strategy and research at Amazon, will serve as the VP advertising measurement strategy.
At the senior director level, Adam Gerber of GroupM, who previously held executive roles at Essence and Disney/ABC Television Group, will join Netflix as senior director for customer development. Julie Green, TikTok’s director of global business solutions, has been appointed senior director of vertical sales, while Nicole Sabatini, director of product marketing for YouTube’s ad marketing division, has been appointed senior director of solutions for ad partners.
Rounding out the new hires is Chris Smutny, who will join Netflix with his former Snap colleagues Gorman and Peter Naylor — formerly Snap’s Chief Business Officer and VP Sales, respectively — as senior director for sales operations.
Netflix will debut its ad-supported subscription tier in the US on Thursday for $6.99 per month. The ads on this tier, which will run in 15 to 30 second commercial spots, will total between four and five minutes of ads per hour. The viewing experience is expected to vary based on title — new movies will only have preroll ads, according to Netflix COO Greg Peters — and the streamer will partner with Nielsen in the US and the nonprofit BARB in the UK to provide viewership data for advertisers. to measure .