Sports entertainment powerhouse WWE has elevated Paul “Triple H” Levesque to the position of Chief Content Officer and Chief Financial Officer (CFO) Frank A. Riddick III to the role of President and CFO.
The promotions come as the company continues to rebuild after Vince McMahon’s retirement as CEO in July amid an investigation into alleged misconduct.
Since taking over Creative for WWE, retired wrestler Levesque, McMahon’s son-in-law, has seen “a 15 percent spike in Monday Night Raw viewership and double-digit increase in social media engagement,” WWE said. “As Chief Content Officer, Levesque will oversee creative writing, talent relationships, live events, talent development and creative services.” He reports to WWE co-CEO Nick Khan. The other WWE co-CEO and chairman is Levesque’s wife Stephanie McMahon.
“WWE is one of the most prolific producers of premium content in the world and I look forward to this exciting opportunity,” said Levesque. “Having spent my entire career in this industry, I am confident that we have the right pieces in place to continue to grow our audience and help our fans around the world.”
Riddick joined WWE last year as CFO, after serving on the company’s board for more than 13 years and previously serving as interim CFO. In his expanded role, Riddick will oversee financial planning and analysis, strategy, controllership, investor relations, taxation, data analytics, technology, event travel and facilities. He will report jointly to Stephanie McMahon and Khan.
“I’ve been very fortunate to work closely with the talented people at WWE over the past 15 years in a variety of capacities,” said Riddick. “Together with Steph, Nick and Paul, we look forward to executing and realizing our ambitious plans for our shareholders.”
McMahon and Khan said the two promotions “will enhance WWE’s ability to create premium content for our partners around the world and, ultimately, drive our business forward.”