While so many other subscription services have recently increased their prices or added ads to increase revenue, Apple’s pricing has remained steadfast. Today, that has changed, as the company has finally raised the price of two of its most popular services: Apple Music and Apple TV+. The price of the Apple One bundle is also going up to offset the price increase with those services.
In a statement to 9to5Mac, an Apple spokesperson said:
The move to Apple Music is due to an increase in licensing costs, and in turn, artists and songwriters will earn more for streaming their music. … We introduced Apple TV+ at a very low price because we started with just a few shows and movies. Three years later, Apple TV+ offers a wide selection of award-winning and critically acclaimed series, movies, documentaries and entertainment for kids and families from the world’s most creative storytellers.
You’ll pay $1/£1 more for Apple Music, and $2/£2 more for Apple TV+ or Apple One for individual subscriptions. Even with a significant 40 percent price increase, Apple TV+ remains one of the most affordable streaming video services. Apple Music, on the other hand, is now more expensive than Spotify Premium, its closest competitor.
New pricing for Apple subscription services
- Individual: $10.99 / £10.99 per month (from $9.99 / £9.99)
- Family: $16.99 / £16.99 per month (from $14.99 / £14.99)
- Annual: $109 / £109 per year (from $99 / £99)
- Monthly: $6.99 / £6.99 per month (from $4.99 / £4.99)
- Annual: $69 / £69 per month (from $49.99 / £49.99)
- Individual: $16.95 / £16.95 per month (from $14.95 / £14.95)
- Family: $22.95/£22.95 per month (from $19.95/£19.95)
- Prime Minister: $32.95 / £32.95 per month per year (from $29.95 / £29.95)