“Ted Lasso” was Apple TV+’s breakthrough hit and it’s in the middle of its third and (possibly) final season. To promote the show, Bloomberg’s Mark Gurman reports that Apple has partnered with Nike to sell “Ted Lasso” merchandise in the online Apple Store starting in June.
According to Gurman, Apple’s online store will sell stuff for $35 and up that Nike has already made available on its online store. As seen on Nike’s online store in the US, featuring AFC Richmond jerseys, hoodies, sweatshirts, t-shirts and scarves. Gurman is not saying whether the online Apple Store will offer new merchandise, nor is it clear if this partnership is US-only or if the UK online Apple Store will also sell the merchandise.
The “Ted Lasso” merchandise will not be available in Apple Stores, but shoppers can scan a QR code in-store to go directly to the “Ted Lasso” section of the online Apple Store. Apple does not sell clothing in its stores, except for the Apple Park store, which sells Apple-themed T-shirts. (I bought a Siri waveform T-shirt from that store a long time ago.)
If you’re really serious about loading up on ‘Ted Lasso’ gear, then you should turn to the ‘Ted Lasso’ shop on the WB website. Warner Bros. produces the show for Apple, along with a ton of themed gear such as a decanter set ($250), a Movie Maniacs Ted Lasso figure ($33), a Ted Lasso Cardboard Cutout Standee ($45), or a Believe Logo Light ($33). These items are not made by Nike, so they will not be available for purchase in the online Apple Store.